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Pics of logistics activities: what good practices to master them?

WMS software

Logistics

Supply Chain

July 9, 2025

For many businesses, commercial activity is punctuated by demand peaks, more or less frequent each year. These temporary surges can put warehouses under considerable strain. Between overworked teams, a lack of visibility into inventory levels, and the risk of stockouts, managing peak activity requires careful planning. The key words are anticipation and responsiveness.

How to effectively manage your inventory during periods of high demand?

Whether it's the holiday season, sales periods, back-to-school season, or special promotional events, seasonal peaks pose a real challenge for logistics providers. Poor planning can lead to stockouts, delivery delays, and even lost revenue. For companies with warehouses, effectively managing their logistics flows and inventory depends on adopting best practices to cope with these busy periods.

Among these best practices, some key levers are:

  • Analyze sales history : by identifying annual trends, you can anticipate future volumes and adjust your safety stock levels accordingly.
  • Update demand forecasts in collaboration with sales (and marketing as appropriate) departments, to better align supply.
  • Strengthen inventory management through regular rolling inventories, in order to ensure a reliable view of available quantities.
  • Optimize order preparation by adapting internal processes (zoning, picking, cross-docking) to the expected increase in activity.

During these periods, there's no choice but to proactively manage inventory to absorb fluctuations. Your customers' satisfaction is at stake.

WMS software to manage your seasonal peaks

When it comes to logistics performance during peak periods, technological solutions make all the difference. A Warehouse Management System ( WMS) automates and optimizes every step of the supply chain, from receiving to shipping.

Thus, during peak demand periods, WMS software proves to be a true ally:

  • Real-time inventory management : the WMS offers instant visibility into stock levels, locations and movements.
  • Optimizing order preparation : by optimizing picking routes, a WMS solution reduces errors and increases productivity.
  • Intelligent storage management : WMS algorithms recommend the best location for each item, based on its turnover, dimensions, or picking frequency, among other factors.
  • Rapid adaptation to fluctuations : in the event of a sudden increase in activity, the WMS allows for the rapid reconfiguration of internal processes (task allocation, receiving slots, picking areas, etc.).

A WMS solution that is well integrated with existing ERP and inventory management tools provides a lever for agility to navigate busy seasons efficiently.

Anticipating demand fluctuations: winning strategies in the supply chain

Managing peak demand isn't just a warehouse issue. The entire supply chain needs to be flexible, responsive, and connected. To meet this challenge, there are winning strategies to implement:

  • Using data to model demand : by combining historical data, market trends and external data (weather, news, economic conditions, etc.), it is possible to create more accurate scenarios.
  • Collaborating with suppliers and carriers : involving them upstream helps ensure that they can keep up with volume increases.
  • Strengthen safety stocks on strategic items, without overstocking in order to avoid unnecessary costs.
  • Use a connected WMS platform to manage and centralize information flows between different stakeholders.

Thanks to these best practices, logistics flow management becomes more predictable, even in an uncertain environment. By integrating inventory management software , companies can transform activity peaks into growth opportunities.

Managing peak activity periods without stress

Demand spikes are not inevitable, provided you are prepared. Effective inventory management , driven by a WMS solution , allows you to maintain logistical performance while absorbing fluctuations in activity. There are no secrets: by focusing on anticipation, data, and automation , companies will become more responsive and keep pace.